When you think of Lamborghini, the image that comes to mind is usually a low-slung, high-speed supercar. But in recent years, Lamborghini changed the game by entering the SUV market with a beast that combines supercar DNA with everyday practicality—the Lamborghini Urus. And now in 2025, the Urus has become more aggressive, more intelligent, and even more desirable.
Let’s dive deep into what makes the Lamborghini Urus 2025 one of the most thrilling SUVs in the world—and why it’s a favorite among celebrities, car lovers, and luxury seekers alike.
What is the Lamborghini Urus?
The Lamborghini Urus is the world’s first Super Sport Utility Vehicle (SSUV). Launched in 2018, it brought Lamborghini’s bold performance and Italian flair into a more practical, family-friendly package. Unlike most luxury SUVs, the Urus isn’t just about comfort—it’s about raw speed, style, and adrenaline.
In 2025, the Urus continues to dominate its segment with updates to performance, design, and technology, all while staying true to its wild roots.
Exterior Design: Aggression Meets Elegance
From the outside, the Urus screams Lamborghini—sharp lines, wide stance, and a commanding road presence. Every curve is designed for aerodynamics, speed, and to leave an unforgettable impression.
Key Exterior Highlights:
- Signature Y-shaped LED headlights and taillights
- Hexagonal elements across the body for a futuristic look
- Bold front grille with large air intakes for better cooling
- 21″ to 23″ forged wheels
- Coupe-like sloping roofline
- Quad exhaust pipes for a roaring finish
- Multiple color options including matte and pearl finishes
The 2025 model includes even sharper details with optional carbon fiber accents, a panoramic sunroof, and blacked-out styling packages.
Interior: A Supercar Cabin in an SUV
Step inside the Urus, and you’re instantly transported to a Lamborghini cockpit—complete with high-quality materials, fighter jet-inspired switches, and digital displays.
Interior Features:
- Premium leather, Alcantara, and carbon fiber trim
- 12-way power-adjustable heated and ventilated seats
- Optional 4-seat executive layout with rear captain chairs
- 3 high-resolution digital screens (instrument, infotainment, climate)
- Lamborghini Infotainment System (LIS III) with Apple CarPlay/Android Auto
- Bang & Olufsen 3D Sound System (optional)
- Ambient lighting and customizable themes
Despite being a performance machine, the Urus also offers ample legroom and boot space, making it surprisingly practical for families and long drives.
Engine and Performance: A Supercar in SUV Clothing
At its heart, the Lamborghini Urus packs supercar-level performance. The 2025 model is powered by a revised version of the 4.0-liter twin-turbocharged V8 engine that delivers a thrilling experience every time you hit the throttle.
Engine Specs:
- 4.0L Twin-Turbo V8 Petrol Engine
- Power Output: 666 hp (Urus S) / 657 hp (Urus Performante)
- Torque: 850 Nm
- 0–100 km/h: Just 3.3 seconds
- Top Speed: 305 km/h
- Transmission: 8-speed automatic
- Drive Type: All-Wheel Drive (AWD)
It also features adaptive air suspension, active torque vectoring, rear-wheel steering, and carbon-ceramic brakes—making it agile and responsive even on challenging roads.
New in 2025: Plug-in Hybrid Lamborghini Urus
To keep up with global emission norms, Lamborghini has launched a plug-in hybrid version of the Urus for 2025. It combines the powerful V8 with an electric motor, offering both performance and efficiency.
Urus PHEV Highlights:
- 700+ hp combined output
- Electric-only range: ~50 km
- Lower CO2 emissions
- Silent start-up and city driving in EV mode
This hybrid version helps make the Urus more future-proof without compromising its sporty nature.
Technology: Smart, Safe, and Connected
The Urus doesn’t just rely on brute power—it’s also equipped with state-of-the-art tech features that enhance convenience, safety, and connectivity.
Infotainment and Tech Features:
- Dual-screen infotainment with haptic feedback
- Virtual cockpit with customizable layouts
- Lamborghini Connect app for remote diagnostics, locking/unlocking
- Over-the-air software updates
- Adaptive cruise control with stop-and-go
- 360-degree camera with park assist
- Night vision with pedestrian detection
These features ensure that you enjoy every drive—whether on a racetrack or in bumper-to-bumper traffic.
Safety and Driver Assistance
Despite being a performance-focused SUV, the Urus includes a comprehensive safety suite to give you peace of mind.
Safety Features:
- 8 airbags as standard
- Electronic Stability Control (ESC)
- Lane Departure Warning
- Blind Spot Monitoring
- Pre-Collision Warning System
- Traffic Sign Recognition
- Automatic Emergency Braking
Dimensions and Practicality
While the Urus is sleek and sporty, it still offers the space and comfort expected of a luxury SUV.
| Dimension | Measurement |
|---|---|
| Length | 5,112 mm |
| Width (w/o mirrors) | 2,016 mm |
| Height | 1,638 mm |
| Wheelbase | 3,003 mm |
| Boot Space | 616 liters |
| Towing Capacity | 3,500 kg |
Thanks to the long wheelbase and adjustable air suspension, ride comfort remains top-notch even on rough Indian roads.
Lamborghini Urus in India: Pricing & Variants
The Lamborghini Urus is extremely popular in India among celebrities and industrialists. It’s not just a car—it’s a status symbol.
2025 Price (Ex-showroom, India):
- Lamborghini Urus S – ₹4.18 Crore
- Lamborghini Urus Performante – ₹4.22 Crore
- Urus Hybrid (PHEV) – ₹4.45 Crore (expected)
Customizations can push the price above ₹5 Crore with special paint, interior themes, and performance upgrades.
Lamborghini Urus vs Competitors
| Feature | Urus Performante | Ferrari Purosangue | Bentley Bentayga Speed | Aston Martin DBX707 |
|---|---|---|---|---|
| Power (hp) | 657 | 715 | 626 | 697 |
| 0–100 km/h | 3.3s | 3.3s | 3.9s | 3.1s |
| Top Speed (km/h) | 305 | 310 | 306 | 310 |
| Starting Price (INR) | ₹4.2 Cr | ₹5.0 Cr+ | ₹4.1 Cr | ₹4.6 Cr |
Pros and Cons of Lamborghini Urus
Pros:
- Unmatched performance in the SUV segment
- Stylish, head-turning design
- Luxurious and tech-rich interior
- Available in Hybrid for eco-friendly buyers
- Daily usability with supercar thrill
Cons:
- Very expensive to buy and maintain
- Fuel efficiency is low (except hybrid)
- Rear visibility is limited due to sporty design
Final Verdict: Is the Urus Worth It?
If you’re someone who refuses to compromise on performance, luxury, or status, the Lamborghini Urus 2025 is your dream machine. It’s not just another premium SUV—it’s a supercar in disguise, capable of dominating highways, racetracks, and even city roads with ease.
With the arrival of the hybrid model, it now appeals to the eco-conscious elite too. If you have the budget and love performance with practicality, the Urus is an unbeatable package.
